This was certainly true back in the early ‘60s, before the French built the autoroutes and adopted le fast-fooding. And it remains true. Truck drivers, travellers and tourists seldom fumble through their Michelin Guide for a place to eat. Rather, they look out for the famous red and blue Les Routiers symbol whenever it is time to pull off the road for a break.
Founded in 1935, Les Routiers was always about a warm, friendly welcome and good value for money. Not necessarily the cheapest in town, but the best value.
Today, the red and blue logo is iconic. It’s up there with the tricolour, with Ricard pastis and Gitanes cigarette packets – part of the memory bank of every Francophile.
And now, it’s up there at Wilde’s. We are proud to be part of the Les Routiers organisation. Their values are our values: hospitality, tradition, loyalty, quality and value.